ULTRASOUND MAGIC
Close to 6,000 women in Uganda die each year from pregnancy-related complications, and up to one third of women deliver their babies at home without a skilled birth attendant present. Several of these women also unknowingly pass HIV onto their children.
In a joint international partnership with colleagues at Bridge to Health Medical and Dental, and Kigezi Healthcare Foundation (KIHEFO), Dr. Michael Silverman, chair of Infectious Diseases at Schulich Medicine & Dentistry, set out to find a way to encourage more of these pregnant women in rural Uganda to attend prenatal care. Through this work, the group’s aim was to diagnose and address pregnancy complications that could be fatal to mother and baby. They also hoped to screen for HIV and begin treatment to prevent mothers from passing on the infection to their child.
“Our hypothesis was that if we could offer free ultrasounds, so that women could see their unborn baby, more women would come forward and attend the antenatal clinic,” Dr. Silverman explained. “Who doesn’t want to see their unborn baby? It’s like magic.”
The use of portable ultrasound machines in this work is extremely beneficial, as they allow health care professionals to screen for serious anatomical problems, such as the baby being positioned in the wrong way. They are also fairly inexpensive to maintain, and it is easy to train people to perform a simple obstetric ultrasound.
When women present to the clinic for an ultrasound, they can also be screened for the infections that are known to lead to severe complications.
After their initial strategy to use word-of-mouth messaging failed to work, Dr. Silverman and his colleagues decided to move toward radio advertisements in hopes that it would legitimize their message about free ultrasounds, as radios are common in rural Ugandan households. Radio advertising for free ultrasounds in rural Uganda increased the number of pregnant women who attended modern medical care by 490 per cent.
With an increase in the number of women who present for prenatal care, the international research team hopes that health providers can show expecting mothers that their clinic is safe, friendly and trustworthy, and also essential for their health and wellbeing.
"Who doesn’t want to see their unborn baby? It’s like magic.""