School Events Promotion and Marketing

PURPOSE

With the number of events taking place across the School, the following documents outlines the categories/types of event being hosted annually, monthly and weekly and the support that can be provided by the Communications and Marketing team.

CATEGORY 1: SIGNATURE EVENTS

Events hosted by the School (namely the Dean’s Office) that:

  • Profile the School on a national stage or
  • Engage a variety of audiences including faculty, staff, students, alumni and the community or
  • Include a ticketing element and/or money collection or
  • Are larger events – engaging more people, using more operational funds to put on, etc. or
  • Meet the strategic plan:
    • Foster the growth and success of faculty and staff (School-wide awards ceremonies)
    • Strengthen and develop relationships with community organizations (opportunities for sponsors)

Support Provided

  • Development of the event plan, communications and marketing plan
  • Management of RSVPs, guest list, ticketing revenue
  • Development of all communications and marketing pieces (could include a unique artwork piece for the event) and execution of the communications and marketing plan
    • Electronic invitation(s) sent out from the School
    • Printed posters designed and distributed around the School
    • A promotional slide/picture posted up on the televisions around the School
    • Web banners created and distributed to School program and departmental websites
    • Content created and distributed in School and departmental newsletters
  • Editorial coverage
  • Photography at the event
  • Social media coverage of the event
  • Volunteer management for event day
  • Media relations management for event day (if needed)
  • Event listed on the events calendar
  • Event featured in This Week@Schulich

CATEGORY 2: CEREMONIAL/SPECIAL EVENTS

Events hosted by the School or by departments/programs/divisions of the School that:

  • Are a donor named lecture or
  • An externally named lecture or
  • Celebrate a milestone or anniversary for a department/program/division including annual ceremonies or
  • Engage a variety of audiences including faculty, staff, students but also alumni and potentially the community or
  • Are a one-off event the School is hosting in partnership with an external organization

Support Provided

  • Assistance in creating promotional/marketing material that includes:
    • An electronic invitation sent out from the School
    • A promotional slide/picture posted up on the televisions around the School
    • Web banners created and distributed to School program and departmental websites
    • Content created and distributed in School and departmental newsletters
  • Assistance in event management
    • Meeting with Special Events Officer to walk through event ideas, details and plans
    • Volunteer provided to assist on event day
  • Event listed on the events calendar
  • Event featured in This Week@Schulich
  • Poster hung up around the School (poster created by department/program/division using the poster templates)
  • Photograph and social media coverage will be determined on an event by event basis

CATEGORY 3: DEPARTMENTAL/DIVISIONAL EVENTS AND GRAND ROUNDS

Events hosted by departments/programs/divisions of the School that:

  • Engage an internal audience or
  • Include all departmental/divisional events as well as grand rounds or
  • Are currently being managed by the department/division

Support Provided

  • Event listed on the events calendar
  • Event featured in This Week@Schulich
  • Poster hung up around the School (poster created by department/program/division using the poster templates)